What is more important: a property’s features or its price? We believe a property’s features are its biggest selling point; price is secondary. Of course, if there are two identical properties, price becomes the dominant factor – but this seldom occurs. Most properties are unique, and each has a special ‘feel’ that makes it more…
Author: Trina White
Today’s real estate landscape has a myriad of different real estate agencies. The agents within them are perhaps even more varied. From the sole operator to the team of specialists, the tried and tested brand to the up-and-comer. Perhaps the most important question for any seller is: “Which is the right agent for me?” You…
When we read property market predictions in the media, it seems there is a strong argument for almost every position. Economists say that interest rate rises will place downward pressure on prices, yet we see prices rise month after month. Then we hear that migration levels will force growth in the supply of housing, yet…
An Appraisal or a Valuation? What would you do if you wanted to find out what your property is worth in today’s market? Would you ask for an appraisal or do you get a valuation? They may sound like they are the same but they’re not. Do you know the difference? A valuation can only…
Your choice of the real estate agent to handle the sale of your property is significant. Many sellers conduct thorough research on and interview multiple agents. Commission plays a role in most people’s decision-making, yet seldom is it the driving factor of a seller’s decision. But when comparing agent’s commission rates, what should you be…
Real estate is rife with agents who promise the moon but deliver little. Choosing the wrong one will cause regret, especially with an exclusive agreement that ties you to a particular agent. While these agreements offer security to professional agents who invest time, energy, and capital, they make it more important that you choose the…
You may have noticed we use the word Smartre in our agency. You may be one of our clients who alerted us to our ‘spelling mistake’. Fear not, we haven’t done this as an oversight. Smartre means Smart Real Estate. At Keyline Realty, we take a different approach that ensures the focus of our agency…
Ensuring your property looks inviting online is essential to garnering strong buyer demand. When a property looks attractive online, this often translates to a physical inspection from the buyer. Yet what happens when the buyer arrives only to be disappointed? The property they saw online does not reflect the one they now see in person.…
In our last three newsletters we outlined the four pieces of the selling puzzle, and how their combination ensures you the best possible result when selling your property. The first three pieces were The Right Agent, Property Presentation and Marketing. Now we turn our attention to arguably the most important piece: The Right Price. Imagine…
Over the last two newsletters, we’ve introduced the four pieces of the selling puzzle and their importance in realising the true value of your home. We now turn our attention to the third piece – Quality Marketing. Agents sometimes say ‘you can’t sell a secret’. However, no property is a secret on the Internet. In…